Turkish Airlines Marks 85th Anniversary With Uniforms Designed by Ettore Bilotta

IN-FLIGHT FASHION: To mark its 85th anniversary, Turkish Airlines is giving its cabin crew employees a fresh look, thanks to new uniforms from Ettore Bilotta.
Their spruced-up look includes dresses, jackets, pants, blouses, hats, gloves, bags and accessories in a combination of deep red and anthracite. To relay a more cohesive image for the airline, the company will also streamline uniforms for pilots, on-board chefs and ground service employees. All those staffers will soon have a new home base, when what is being called “Istanbul New Airport” bows next month after three years of construction.
The Milan-based designer incorporated classic elements of Turkish design borrowed from traditional patterns in artisanal glassware, ceramics and calligraphy with contemporary accents. To give his finery more of an of-the-moment spin, the airline tapped British photographer Miles Aldridge to shoot the campaign to launch the cabin uniform collection on location in Turkey. Aldridge said the Italian designer’s new uniforms “hark back to a golden age of fashion from the Fifties, but with a contemporary twist.”
His new designs are meant to signal a new era and brand identity for the carrier, which was started in 1933 with five planes. Turkish Airlines now has 325 passenger and cargo aircrafts

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13.09.2018No comments
Keira Knightley, Elizabeth Olsen Turn Out for Chanel Event in Toronto

KEIRA’S TIME: There may have been a lot of action in New York for Fashion Week, but not all of the celebrities were in the front rows of fashion shows. Indeed, a fair number were 490 miles farther north at the Toronto International Film Festival (TIFF) to push their latest movie projects.
Among them was Keira Knightley, whose much-praised film “Colette” was playing at the festival. The plot is based on the scandalous life of famed French writer Sidonie-Gabrielle Colette, who married a much older Parisian who convinced her to write novels under his name. She eventually tired of the lack of recognition and split with her husband to have an affair with Mathilde de Morny, a French noblewoman. The movie also stars Dominic West, Fiona Shaw and Denise Gough.
But before Knightley turned out for a screening of the film — and before she stirred headlines for her defense of the period drama by saying at a press conference that there was a lot of negativity around the genre “because predominantly they’re female” — the actress turned out on Sept. 9 for a dinner hosted by Variety and Chanel, for which Knightley serves as a face. The dinner was to toast

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13.09.2018No comments
Law Roach Styles His First Runway Show for Bosideng

LAW ON FASHION WEEK: The morning after Law Roach had styled his first runway for show for Bosideng, he was back on set working on a photo shoot. His agent Kent Belden was approached by the sporty company about lending his talents for its NYFW debut. “I was super-excited that they did. It was my first time styling at a New York Fashion Week show. It was exciting,” he said. “I’m actually really flattered and honored that this brand chose me. They could have easily used a stylist from Shanghai or somewhere else. The fact that they saw something in my work that made them want to collaborate with me was like, ‘Wow.’”
As stylist for such clients as Zendaya, Ariana Grande and Tiffany Haddish, Roach had not styled or cast a runway show before. Started in 1976, Bosideng specializes in down outerwear with distribution in more than 72 countries. His inaugural effort for the brand was a learning experience, partially due to the fact he doesn’t speak Mandarin and most of the people he worked with didn’t speak English. “It was challenging but also amazing how the language of fashion is so universal — so many of the things that

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13.09.2018No comments
Beyond Proper Promotes Sheryl Clark to President and CEO

Beyond Proper by Boston Proper, the Boca Raton, Fla.-based catalogue and online retailer in the midst of a digital transformation, has promoted Sheryl Clark to president and chief executive officer, from chief merchandising officer. Clark will continue to lead its evolution from a catalogue-based brand to an e-commerce focused business.
Beyond Proper by Boston Proper is the new moniker of the 25-year-old brand, which went only by the latter half until February, claiming that it’s “not from Boston and has never been proper.”
“[We] empower women to believe that confidence is the sexiest thing they can wear,” said Clark, noting that Beyond Proper makes runway trends wearable and functional for its consumers. “To truly achieve that, we have to start with trust and continue with reliability.”
The latter is where Fit Analytics comes in, a cutting-edge, learning technology that helps create strong relationships with new and loyal Beyond Proper customers. “We’ve already seen bottom-line results in terms of higher conversion and lower returns,” the company said.
The Fit Finder size adviser “gives us a best-in-class online fitting room that removes sizing uncertainty for our shoppers while helping us drive significant revenue growth through increased conversions and reduced returns,” said Beyond Proper chief operating officer Michael Truong. “The goal is to

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13.09.2018No comments
Huf Stepping Into Women’s Category

Huf is entering the women’s category.
The skate and streetwear brand, which was founded in 2002 as a San Francisco boutique by pro-skateboarder Keith Hufnagel, will launch women’s on Thursday. The line is named Dolores after Dolores Park, a famous skate park in San Francisco, and marks the company’s first apparel collection designed for women.
“We’ve been honored to receive such positive and widespread support from our female fans over the years,” Hufnagel said. “As skate and streetwear movements continue to advance in popularity among women, it only made sense for Huf to evolve by offering a more inclusive and progressive collection for our diverse community.”
Although this is Huf’s first women’s apparel collection, the brand carried women’s product from other labels at its first store in San Francisco.
According to Ben Kelly, Huf’s marketing director, the women’s customer is 18 to 24 years old with an interest in the street and skate space and so the brand took a fashion-forward approach with the line, which was designed in collaboration with the Huf Japan women’s design team. The collection, which retails from $28 to $180, includes cropped graphic T-shirts, denim jackets covered in Huf’s logo, puffer jackets, nylon anoraks and hoodies. It will come in

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13.09.2018No comments