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BACK IN TIME: A Spice Girls reunion — minus Victoria Beckham — has signaled the Nineties are here to stay and Depop, the online marketplace aimed at Gen Z, is celebrating the flip side of the decade’s music scene with a one–night–only exhibition on Wednesday dedicated to rave culture.
Depop has partnered with Youth Club, a nonprofit organization that preserves youth culture, and London’s NTS radio for the exhibition, called “Wear the Movement.” “Depop and Youth Club are both about youth culture and the importance of self-expression and acceptance is at the core of Depop,” said Maria Raga, chief executive officer of Depop.
The event will be held at Corsica Studios in south London and there will be imagery, vintage clothing and accessories on display, which have been sourced by Depop’s community of vintage dealers and sellers.
Clothing items, including vintage Moschino, Kappa and Adidas, on show and for sale, are exact matches of pieces shown in archival photos provided by Youth Culture.
The Depop community is made up of more than 10 million users, who are “overwhelmingly” Gen Z, said Raga. “But they are very interested in all things Nineties, from both the buyer and the seller side.”
She added that Nineties rave culture was
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LONG BEACH, Calif. — Relevance is everything. And for Tommy Hilfiger, being at ComplexCon is key to keeping his namesake brand in the minds of the next generation of consumers.
The designer spoke with WWD on Saturday, ahead of a talk he was set to give with brother Andy Hilfiger while at the two-day ComplexCon festival.
“We were embraced by the hip-hop community in the late Eighties, early Nineties and it was the beginning of a new fashion revolution taking place,” Hilfiger recalled. “It was the birth of streetwear and we were leaders. We listened to what the customer wanted and we gave the customer what they needed before they knew what they needed.”
At the time, the designer recalled, everything was oversize. The logos, he said, were “bigger and bolder” and the use of celebrities were key in also helping drive chatter around the brand. Hilfiger worked with everyone from Aaliyah to Usher.
“We actually used a lot of stars in our advertising at the time, who represented the brand in a multicultural, diverse way,” he said. “We took a road tour throughout America on a bus and we stopped in different cities and did fashion shows and parties. At this time, Beyoncé and
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TO-DO LIST: Anya Hindmarch has been shifting her brand’s attention toward immersive retail and community building, with her latest event aimed at helping people get their act together. Later this week, she’ll begin hosting a series of talks and workshops celebrating the beauty of organization, the purity of the uncluttered inbox and the necessity of the to-do list.
The four-day series of events, which begin on Thursday, come on the heels of Hindmarch’s London Fashion Week events series, where she encouraged the public to take a break and chill on bean bags shaped like clouds while listening to soothing talks and lectures. Earlier this year, she showcased her cheeky sense of humor and flair for quirky designs by filling the London sky with chubby heart clouds, in time for Valentine’s day.
This week, Hindmarch will be bringing together a series of experts at her Sloane Street boutique to teach customers how to manage their to-do lists and inboxes, declutter their wardrobes and become more time efficient.
Over the course of the four days, productivity enhancement experts from the company Next Action Associates, who also train Google employees, will be hosting workshops on how to manage inbox overload. Gill Hasson, author of “Declutter Your
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ACCESS ALL AREAS: While guests were taking in the graffitied mountain that served as the setting for Balenciaga’s fall 2018 show, little did they suspect that an exclusive project was taking shape behind the scenes.
Fashion photographers Pierre-Ange Carlotti and Johnny Dufort were invited by the brand to shoot a photo series capturing the making of the show. The series will be published in a book by Rizzoli, launching on Nov. 7 in the brand’s European stores and online.
Named “Balenciaga Winter 18,” the tome starts with fittings at Balenciaga headquarters in Paris, followed by a series of vibrant snapshots taken backstage.
Carlotti and Dufort were the only photographers to have been granted access by Balenciaga creative director Demna Gvasalia. The pair worked together photographing the looks against the show backdrop once the runway was cleared.
“Balenciaga Winter 18” by Rizzoli.
Courtesy
In order to capture the vibrancy of show, two neon tones were added to the usual CMYK color model used for printed material. Inside the graffiti-covered book, Gvasalia’s signature layered silhouettes are set against flashy backdrops alongside candid snaps of models backstage.
The result, a 304-page coffee-table book, is Gvasalia’s first printed project at Balenciaga — but certainly not his last.
“I realized that every show I
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ALL I WANT FOR CHRISTMAS: Amazon is gearing up to inaugurate its first pop-up shop in Italy.
From Nov. 16, for 10 days, the North American retail giant will celebrate the Black Friday week and the upcoming holiday season with a 5,381-square-foot store located on Milan’s central Via Dante.
Called “Amazon Loft for Xmas,” the temporary shop will carry a wide selection of products, which will be associated with a Smile Code that can enable customers to discover more about each item from the Amazon app.
The store, which will be animated by a rich program of events and initiatives, will feature items from an array of companies operating in different fields, including HP, Microsoft, Garmin, Sony, Disney and Lego, as well as a selection of pieces from Amazon’s private labels, such as Find, Iris & Lily, Truth & Fable, Meraki and Aurique.
“With Amazon Loft for Xmas we want to give the chance to give everybody the chance to live a unique and innovative experience linked with the Amazon world,” said Amazon.it and Amazon.es country manager Mariangela Marseglia. “For us Milan is a very important city because for six years it has been housing our Italian headquarters and we are happy to consolidate
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