Puma Inks Multiyear Partnership With Porsche Motorsport

FULL THROTTLE: Puma has inked a multiyear partnership with Porsche Motorsport, marking a high-profile addition to its existing partnerships in F1 and other top motorsport segments.
All 24 drivers from the Porsche Works, Juniors and Young Professionals categories will sport fireproof race wear by the brand, Puma said on Wednesday. This comprises the Formula E team and all factory GT racing activities. The pit crews will sport Puma-designed uniforms, with the Puma logo to also feature on race cars.
“We are proud to be partnering with Porsche Motorsport, one of the most successful racing companies with a rich tradition in motorsport,” said Bjørn Gulden, chief executive officer of Puma, which through its subsidiary Branded Sports Merchandising has also obtained the rights to develop, sell and market a range of replica and fan wear products for Porsche Motorsport, spanning apparel, footwear, headwear, accessories and bags.
 

Follow WWD on Twitter or become a fan on Facebook.

Read More…

03.01.2019No comments
Bianca Manley Amzelek to Join Louis Vuitton in Paris

NEW BEGINNINGS: Bianca Manley Amzelek is moving to Paris to join Louis Vuitton’s press team. Amzelek, who had worked for Chanel in New York since 2012, will arrive at the LVMH Moët Hennessy Louis Vuitton-owned brand later this month as product public relations director, a new post, a spokesman for the brand said.
Amzelek will report to Benjamin Cercio, director of press, influencers and entertainment relations, marking the latest shakeup in the PR team at Vuitton, which in September named Stefano Cantino as senior vice president communication and events, succeeding Jenny Galimberti.
Manley Amzelek’s most recent title at Chanel was associate director of international press and VIP relations. Prior to that, she worked as a PR manager at Giorgio Armani, having started her career at Chanel in 2006.

Follow WWD on Twitter or become a fan on Facebook.

Read More…

03.01.2019No comments
Fashion Expected to Take a More Futuristic Turn With 3-D Design, Events, Runway Shows

Beyond its futuristic reputation, 3-D fashion also has the bare-bones appeal of reducing waste, improving turnaround times and saving money.
Seen by some academics as the third industrial revolution, three-dimensional printing technology emerged in 1984. Despite that advancement 35 years ago, not many fashion companies have rushed to leap into the area.
More sci-fi minded and forward-thinkers like Iris van Herpen and FashionTech’s Anouk Wipprecht are leading the charge. Van Herpen’s multidisciplinary approach has led to collaborations with Neri Oxman of MIT’s Media Lab and architects such as Philip Beesley and Benthem Crouwel Architects. Her science and technology leanings have also led to ongoing conversations with CERN, which is known as the European Organization for Nuclear Research.
Wipprecht, like van Herpen, is a Dutch designer. Through partnerships with Intel, AutoDesk, Google, Microsoft, Cirque du Soleil, Audi, Swarovski and the 3-D-printing company Materialise she researches how the future would look as we continue to embed technology into what we wear. Her Intel-Edison enabled “Spider Dress” for example, was designed with sensors and movable arms to create more defined boundaries as much as style.
Danit Peleg, Hugo Boss, Adidas and Under Armour have also delved into 3-D design. Cattyt’s designer Cat Taylor said about 20 brands and designers

Follow WWD on Twitter or become a fan on Facebook.

Read More…

03.01.2019No comments
Armani/Silos to Mount Charles Fréger Exhibit During Fashion Week

GIORGIO’S UNIFORMS: Giorgio Armani is staging a new exhibition at his Silos space to coincide with the upcoming Milan Men’s Fashion Week. Opening on Jan. 12, the photographic exhibit, called “Fabula,” will display more than 250 images from French photographer Charles Fréger. Running until March 24, the solo show is the artist’s largest to date.
“The vitality of color is what caught my eye first, drawing my attention to the work of Charles Fréger. That color, however, is no mere visual feat. It is a depiction of human energy,” Armani said.
A Rouen School of Art graduate, Fréger has captured different subjects throughout his almost two-decade career, focusing on uniforms and dress codes adopted by different cultures as a mean of nonverbal communication. The retrospective at the Armani/Silos space will include the photographer’s early works, such as his 2000 “Water Polo” swimmers series, as well as most recent images called “Mardi Gras Indians” taken in 2016. Other works include portraits of the Finnish ice-skating team, sumo wrestlers and Jaipur elephants, among others.
“As a fashion designer, I know clothing is charged with a great symbolic meaning. Fréger constantly reminds us of that, scavenging the deepest aspects of dressing up as a way of communicating.

Follow WWD on Twitter or become a fan on Facebook.

Read More…

03.01.2019No comments
Details on Chiara Ferragni’s Docufilm Revealed

MILAN — New year, new projects, old resolutions.
Chiara Ferragni is set to keep increasing her popularity in 2019 through the release of a documentary about her life, celebrating the 10th anniversary since the creation of her The Blonde Salad digital platform.
Directed by emerging Italian director Elisa Amoruso and produced by Memo Films Srl, the docufilm will explore the private and professional life of Ferragni, showing the role she played in the disruptive digital revolution occurred over the last decade.
Hitting the movie theaters this fall, the movie will see the contributions of a range of fashion personalities, including Donatella Versace, Diane von Furstenberg, Jeremy Scott and Maria Grazia Chiuri, among others. In addition, academic professors, sociologists and some of Ferragni’s followers will make an appearance.

Chiara Ferragni while filming her docufilm in Paris. 
Cristina Vatielli

As reported, the influencer and entrepreneur started filming the documentary during her wedding in Noto, Sicily, in September. The filming continued after the three-day celebrations, following the influencer during the fashion weeks in New York, Milan, Paris and while visiting her hometown of Cremona.
In addition to the docufilm, Ferragni will also launch her first beauty masterclass this year. As reported, the influencer teamed with her personal makeup artist Manuele

Follow WWD on Twitter or become a fan on Facebook.

Read More…

03.01.2019No comments