LONDON — The streetwear market is not going away anytime soon.
While many designers known for their streetwear might be moving toward more sophisticated, tailoring-heavy collections, lines of excited teenagers are still snaking their way through Soho here, which is home to Palace and Supreme. Resale prices for limited-edition sneakers keep climbing and a new concept store, The Collection, made its debut last month, offering rare, or limited-edition streetwear, at prices ranging from 10 pounds to 10,000 pounds.
Another new label, Pacifism, makes its market debut this week with a different proposal: Seasonless, more refined streetwear at contemporary price points.
“A wide spectrum of brands have all been influenced by streetwear and the men’s wear scene is growing at an exponential rate,” said Pacifism’s founder Talal Hizami, who has business and wholesale backgrounds, but is self-taught when it comes to design.
“I’m always looking for brands that combine streetwear elements with a high level of design, but struggled to find any that were accessible in terms of wearability and affordability. As a creative, I wanted to set out to offer products and garments with a designer attitude at a more accessible price point. As a consumer, I always shied away from hype in the
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