LONDON — Designers from around the world have been coming in waves to London Fashion Week Men’s and among the newest names on the calendar are Studio ALCH, C2H4 and Feng Chen Wang. But while they may be new to the London runways, they’ve already garnered international attention, having worked with brands such as Nike, Levi’s, Kappa and Converse.
The Australian designer Alexandra Hackett of Studio ALCH, who creates new garments from repurposed Nike pieces, said she’s come to London to be better integrated into the international market. “Australia is quite geographically removed, which is reflected in its industry. London is more of an internationally recognized city and you can create product that, perhaps, has more markets in different countries across the world,” she said.
Hackett caught Nike’s attention early on and the famous swoosh has become her brand’s trademark. The sportswear giant has also sponsored some of her designs. Hackett has snared celebrity fans such as Kendrick Lamar, who has worn Studio ALCH’s boiler suit made from reconstructed Nike bags, and British Grime rappers Stormzy and Skepta.
“I was always interested in Nike from a branding perspective and thought it would be a really interesting brand to work with in terms of their
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