Christy Dawn’s small-town aesthetic has not-so-small aspirations when it comes to the bigger purpose the brand strives for daily.
The California label, started and designed by Dawn and her husband and chief executive officer Aras Baskauskas, has become known for its vintage-inspired line of dreamy dresses made from deadstock fabric. Each piece serves as a nod to the small-town charm the designer grew up surrounded by in Placerville, Calif.
The brand’s headquarters and factory are in downtown Los Angeles where sewers are paid a living wage to create the garments in a business model the couple believe is in keeping with a move toward a global view on sustainability — one they believe doesn’t start and stop with fabric sourcing.
“We’ve been raised in a culture that there’s not enough. We take the long approach that there is enough and if we do things right and do it in a way that works for everybody and every being, then eventually the reward will be far greater than a larger bottom line,” Baskauskas said. “That being said, we have a beautiful bottom line. Could we make it even bigger? Of course. I think some people, the bottom line for them is profit. For us, the
Follow WWD on Twitter or become a fan on Facebook.
Read More…