SHOE BUSINESS: With feminist fairy tales and equality all the rage, J.M. Weston has cast French actor Omar Sy in the role of Sleeping Beau for his latest short film.
In the entertaining clip, Sy plays a suited and barefoot Prince Charming who falls into a coma-like slumber from which nothing can wake him — not even a cardiac massage and kiss from a princess (played by young actress and classically trained dancer Alexia Giordano). It is only when she slips a pink suede calfskin Moc’ Weston loafer on his foot that he awakes.
The film — which boasts a soundtrack co-produced by rapper Oxmo Puccino and Edouard Ardan, and a décor by artist and designer Mathias Kiss — will premiere today at the Gaumont Ambassade cinema on Paris’ Avenue des Champs-Elysées, where the brand has set up a pop-up shop, before rolling out on its digital platforms.
The pink Moc’ will go on sale in J.M. Weston stores and concessions internationally from March 15. Created three years ago, the shoe is a variation on the brand’s iconic 180 loafer.
The house’s previous forays into film include Cédric Klapisch’s “La Chose Sûre” (“For Certain” in English) in 2013; a Moc’ Weston-inspired work by photographer and
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