LONDON — Frescobol Carioca, the luxury men’s wear resort brand, has appointed Oliver Moores as the new head of ready-to-wear design to expand the brand’s design offering and to oversee its growth strategy.
Moores previously served as the senior men’s wear designer at Neil Barrett and prior to that, trained at Savile Row. Moores’ debut spring 2019 collection is more daring and bold. It marks a definitive shift for the label and the designer’s intentions to transition into a lifestyle brand.
“There are only a few brands that are doing resort wear and we are missing big, key markets”, said Moores, adding that he has been designing with both the creativity and commercial appeal of clothes in mind.
“I felt that there were so many missed opportunities, there were so many new styles that the brand could be doing such as print and twinsets”, he said.
For the new collection, Moores introduced print, inspired by landscape architect Roberto Burle Marx, and color such as mau mau orange and lemon yellow, which Moores said had piqued the interest of buyers and “became the heaviest-bought section for the season.”
“All the pastels and washed-out colors have been some of our bestsellers and only just recently, I’ve injected black into
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