MILAN — Giorgio Armani is streamlining his collections, but there is still room for his New Normal line.
While the designer has decided to discontinue the Armani Collezioni and Armani Jeans brands — focusing on the Giorgio Armani, Emporio Armani and A|X Armani Exchange labels starting from spring 2018 — he will continue to fuel the New Normal range.
Launched in March 2015, the line, which is part of the Giorgio Armani label, features collections crafted from fabrics such as cashmere, silk, cotton and linen and includes pieces that highlight signature Armani styles. For spring 2018, the designer put the accent on chic suits and separates crafted from textured fabrics and peppered with sophisticated striped and micro geometric patterns, as well as refined tones of blue, sky blue, white and ruby red. The mannish tailored attitude of the lineup is balanced by the sheer silk blouses and the feminine draped shirtdresses.
“I think that in the last few years, fashion became too flashy and extravagant. It’s a kind of fashion which is opposite to my idea of style, and I think it tends to ignore the everyday needs of women who work and want to look elegant, but refuse to be considered fashion victims,”
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