Like every season of New York Fashion Week, the fall 2019 schedule is seeing another crop of fashion, beauty and lifestyle pop-up shops offering everything from customizable dresses and inclusive designs to aura readings and “sex dust” cookies. Brands, such as Altuzarra and Batsheva, are making their first foray into stand-alone retail outposts at NYFW, while others, like Dirty Lemon and Moon Juice, are continuing their retail strategies with new wellness and Valentine’s Day-themed events.
Here, a look at the seven pop-up shops to check out during New York Fashion Week.
1. 11 Honoré
For its runway show Wednesday night, size-inclusive e-commerce site 11 Honoré offered guests scannable Shopify QR codes to shop the spring and pre-fall looks they were seeing on the runway directly on their smartphones. The e-tailer is continuing this concept for its pop-up shop, where customers can shop from pieces seen on the runway and other styles available on the site from brands such as Altuzarra, Brandon Maxwell, Chromat, Jason Wu and Prabal Gurung, among others.
The 11 Honoré pop-up is located at 157 Hudson Street and will be open until Feb. 14.
2. Altuzarra
The Play Corner at the Altuzarra pop-up, where there are handbags to carry and to swing on.
George
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