COMING HOME: Net-a-porter, like other luxury retailers, has always paid extra attention to its big-spending clients, or EIPs (extremely important people). Now, it’s ramping up those services with a series of initiatives for Net and Mr Porter called “You Try, We Wait,” “Net-a-porter at Home” and “Mr Porter at Home”
As part of “You Try, We Wait,” personal shoppers will deliver orders to EIP clients at home on the same day as their request, wait until the pieces ordered have been tried on, and collect anything that needs to be returned. Customers no longer have to book an extra pickup for items they want to send back.
The same-day delivery service will be introduced in London in September to coincide with the start of the fall shopping season. By the end of the year, the service will be available in New York and Hong Kong, where the company has head offices and distribution centers.
“Net-a-porter at Home” and “Mr Porter at Home” are extensions of the service, with additional at-home consultations. Customers are presented with a curated edit of new-season items by their personal shoppers, as well as items on their wish lists. They are able to try everything on, and are invoiced
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