PARIS — Chantal Thomass is leaving the world of lingerie.
The 71-year-old designer, who created her namesake underwear line in 1975, said she will no longer be designing for the brand.
It is to continue under the creative direction of Natacha Jacquier-Laforge, studio director of the brand and one of the founder’s closest collaborators. The two women worked on lingerie collections together for the last 20 years.
A new logo is in the works — the brand’s current one depicts a woman with a retro bob haircut similar to the one sported by Thomass — and will be unveiled in the upcoming weeks.
Acquired by Dim in 1998, Chantal Thomass lingerie became part of Groupe Chantelle (CL) in 2011. The new creative leadership is a result of Thomass’ contract within the group coming to its end.
Jacquier-Laforge and Renaud Cambuzat, creative director of Groupe Chantelle, are currently working on a new visual identity, departing from the lingerie line’s traditional pink and black tones.
“The idea is not to completely reinvent the brand but to work towards making it a bit more arty, yet still fashion-focused,” Cambuzat told WWD.
The pair has directed its efforts to the “life wear” section of the brand, designing onesies, sweatshirts and even a faux
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