JAPANESE STYLE: Men’s wear online shopping destination Mr Porter celebrated the global launch of the Beams F brand on its site with a cocktail party Sunday in Milan during men’s fashion week.
Beams F, the tailoring line launched in 1978 by storied Tokyo-based retailer Beams, is setting its global distribution exclusively through the e-tailer, where it will launch as a 31-piece capsule collection, including shirts and suits, which the Japanese brand is specialized in, as well as knitwear and outerwear. The lineup will hit mrporter.com on Jan. 28.
“The event was a wonderful celebration of our continued partnership with Beams, which will be launching its Beams F line exclusively on Mr Porter later this month. Finally, our global customers will be able to access the iconic brand for the first time ever outside of Japan,” said Yoox Net-A-Porter Group chief executive officer Federico Marchetti.
“We’ve had a very close relation with Beams for quite a number of years and we obviously carry about four of the brands that they produce…we were like, ‘We do the casual brands so why don’t we do the luxury tailoring brand?’” said Fiona Firth, buying director for Mr Porter at the launch event, noting over the past year
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