It was movie night in Milan, with Moncler Genius screening a series of films to showcase a second round of collections from its guest designers and brands on Wednesday night, including Simone Rocha, Craig Green and Noir.
The short videos were projected onto screens or walls in the stylishly rough industrial space across from Fondazione Prada — and the mood was arty and fun. Rocha’s film featured a cast of models, hats wrapped in veils, wearing her techno-Victorian designs and frolicking in the grass or tilling the soil wearing her flower-embellished dresses and apron styles.
The video had a “Picnic at Hanging Rock” feel and was directed by Tyler Mitchell. Rocha said during the event that she wanted the video to have a “dystopian” feel and to show the two different sides to the collection, which featured natural and man-made fabrics such as lightweight nylon, cotton poplin, vinyl and plastic.
“I also wanted to show the models at work and at play, tending and pruning the garden on one screen, and having fun on the other,” Rocha said during the cocktail party in the courtyard of the venue.
Green brought his childlike tent-cum-kite constructions, which appeared in his fall 2018 runway show earlier this
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