It’s full circle for designer Mike Amiri on the eve of his Los Angeles atelier’s pop-up shop opening at Maxfield.
The West Hollywood concept boutique last fall began a temporary shop series that kicked off with Fear of God and more recently brought in Vetements in February. Now Maxfield, Amiri’s first retail partner, will help the brand launch its first pop-up shop in the 2,500-square-foot former gallery of founder Tommy Perse’s vintage furniture collection, located directly across the street from the main store.
“We are excited to see the global success that Amiri is reaching and that our strategy of launching young, talented designers is omnipresent,” said Maxfield chief branding officer Peter Utz. “Amiri has grown to be one of our strongest designers for men’s. Our main target these next few months will be to increase the awareness of Amiri’s women’s collection. The pop-up stores are an exciting moment for both Maxfield and Amiri.”
“For me, the brand is really personal. It has my name on it. It wasn’t meant to be a big business brand,” Amiri said. “It was meant to be something special in the market and, as a designer in Los Angeles, Maxfield represents the ultimate gallery to display your
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