DREAM TEAM: British designer Christopher Raeburn swapped his East London neighborhood for Mayfair on Thursday night to celebrate the launch of his collaboration with MCM, at the brand’s new flagship on Conduit Street.
The collaborative collection, which aimed to put sustainability in the spotlight, was first presented in June during London Fashion Week Men’s with a grand scale runway show, complete with light shows and a star-studded front row.
For Raeburn, seeing the collection on the shop floor was an equally special moment. “Even though the show in London really had that big ‘wow’ factor, ultimately we’ve been able to create good products. It’s all about making sure that things we produced are of the highest possible quality and are also sustainable through and through,” said Raeburn. “I’m really proud of the fact that the collection is not just in London, but in stores around the world, both MCM stores and big department stores, such as Selfridges and Lane Crawford.”
Christopher Raeburn x MCM
Courtesy
The collection focuses on the idea of modern traveling and offers unisex pieces such as parkas, sweatshirts and a range of casualwear from cotton T-shirts to bomber jackets and shorts. Among the highlights is a print used throughout the range, which incorporates
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