NO TIMEOUTS: As a former private fine jeweler specializing in diamonds, Margi Gad brings a more gilded approach to activewear with her label Fierce + Regal.
A one-shouldered metallic taupe top, a platinum tunic, capri leggings with two zippers on the hip and a hooded blush-colored overthrow are among the styles. As for similarities between activewear and fine jewelry, Gad said, “Well, they both have a lot of gold. We use a lot of gold accents. This is sort of a gem of an activewear line. It is a glittering jewel in an overcrowded marketplace.”
Taking more of a lifewear approach, the collection relies on primarily Italian fabrics, aiming for more of a luxe touch. The neutral colored activewear can be interchanged with wardrobe pieces. The logo-free, minimalist chic collection lends itself to ready-to-wear, Gad said. “I really wanted something sophisticated.”
The company’s e-commerce business is up-and-running and Gad is committed to selectively building Fierce + Regal’s specialty store base. She connected with specialty stores during her first outing at the recent Active Collective at the Metropolitan Pavilion in Manhattan.
Gad said, “I have always really loved working out and being active, so this really came from a personal need. I found myself running to
Follow WWD on Twitter or become a fan on Facebook.
Read More…