GREEN SHOOTS: Sustainable luxury brand Maiyet has been rethinking the rules of retail and plans to offer a new perspective with a concept known as the Maiyet Collective, in London’s Mayfair.
The space, opening later this week, will bring together sustainable labels across fashion, homeware and beauty, though no Maiyet-branded products will be among the offering. It will be housed within the Conduit, a private members’ club in Mayfair whose aim is to unite entrepreneurs, investors and creatives spearheading social change, and will only open for three days a month, so customers can sign up online and book an appointment to visit the space.
The aim is to put the focus on curation and intimacy: “The Maiyet Collective is as much about immersive experience and storytelling as it is about collaboration and community. By opening for just three days, we can focus on providing an intensive retail experience and a sense of theater condensed into a limited few days that customers will not want to miss,” said Paul van Zyl, the collective’s founder.
While it remains open, the space aims to become a hub for educational events such as workshops, exhibitions, talks and screenings.
It will feature 50 brands — primarily from the U.K.
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