GOLDEN IS THE NEW BLACK: Kindness and commerce are rare bedfellows but Browns is aiming to change that with a campaign set to launch Wednesday in the London retailer’s windows, WWD has learned.
For one week beginning Wednesday, Andy Leek, the street artist and creative behind “Notes to Strangers,” will be working at Browns’ South Molton Street and Sloane Street stores, hand painting large-scale messages inspired by positivity and the Golden Rule directly onto the windows.
The artworks will be refreshed throughout the week, and the store said it is hoping they will pump up the positivity in London ahead of London Fashion Week, and serve as a backdrop for anyone wanting to take a selfie — with a focus on self-esteem.
“Fashion should be fun, after all. So we’re kicking off a yearlong campaign, placing the spotlight firmly on this, the most perennial of trends: kindness,” the retailer said.
A visual from the Browns “Cool to be Kind” campaign.
Courtesy
Browns added that the #cooltobekind campaign is part of a larger initiative “that allows us to show what we’re all about here. It really is cool to be kind and we’re leading by example.” Browns will also be giving away free stickers — A5 size and
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