Liketoknow.it, the service created by influencer network Reward Style that helps fashion bloggers and brands monetize content from Instagram posts, is releasing a stand-alone app.
The Liketoknow.it app is slated to go live in March, letting influencer-created images seen on the mobile web become shoppable. Any image that is in the rewardStyle network, whether found on Tumblr, Pinterest, Instagram, Google, Weebo or other mobile or social services worldwide, is shoppable and links back to the original content-creator and the brands pictured in the image.
The app uses a proprietary technology that is exclusive to the company.
According to Reward Style founder Amber Venz Box, the app has been in the works since Liketoknow.it was created in 2014. Venz Box said consumer behaviors on social media have changed and that the new app seeks to take advantage of the latest trends by “connecting the dots for consumers” and attracting shoppers who want to buy, providing more value to brands.
Specifics about the functionality and technology will not become public until the app goes live next month.
Thus far, there have been one million pieces of content published to Liketoknow.it alone, Venz Box said. There are 4,000 merchants, one million brands and 150 million products on the platform, and this year
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