MILAN — Lapo Elkann dipped his toe back into social media last week for the first time since revealing last January his decision to take a step back from digital life.
But instead of posting about his life on his personal Instagram page, he took over the account of Garage Italia Customs, the automotive restyling company he founded in 2015.
Kicking off the weekly “Disruptive Mondays” series on May 22, Elkann posted the pictures of two customized 500 cars with the image of a globe in between, representing the Western and Eastern blocs during the Cold War.
“Hi, starting from this Monday we’d like to try something new. We’ll be posting our most interesting creative experiments both old and new, stuff that is too weird to exist but too interesting to ignore. We hope you like it, hate it, discuss it and overall find it interesting…,” Elkann captioned the pictures.
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Disruptive Monday 1 — Is the Cold War back?
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Have you seen the @TIME cover? Looks like the Cold War is back! This is our idea: the 500s hold a glass globe, if they get any closer or any further it brakes. The trick is to maintain balance.”
Lapo Elkann’s post on Garage Italia Customs Instagram account.
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