In a nod to its new Covent Garden home, Kent & Curwen staged a presentation on Floral Street a few doors away from the brand’s first, new-generation flagship which is set to open in September.
The barn-like venue, with its Tudor-style wooden beams, soaring ceiling and inner courtyard, was an impressive mix of old and new, like the brand.
Models paced around a gym floor that was covered with brightly colored court markings, and then gathered for a team picture at the end. David Beckham, whose company Seven Global has invested in K&C, and Daniel Kearns, the creative director, watched from above.
Looks included a crinkly cotton great coat — a riff on the wool one for winter — a new, slimmer spin on the cricket trouser done in lightweight flannel, knee-length shorts with contrast tape details, and faded rugby shirts with patches that looked as if they’d been attached by hand rather than machine.
Sweaters were artfully distressed — Beckham himself was wearing a green cardigan with moth-eaten edges — while models wore cricket and tennis sweaters that had a similar degree of faux damage at the bottom. Models also wore fluid cotton trousers — some in K&C’s signature carrot shape.
“This brand is
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