Promoting the wares of others might have helped Arielle Charnas of Something Navy become one of the most sought-after bloggers in the space but now she’s ready to unveil apparel and accessories of her own.
Well, not totally on her own. She had assistance from Nordstrom, which enabled Charnas to parlay her social media influence into a capsule collection with the retailer’s private-label brand, Treasure & Bond. The launch is an ambitious one: The Something Navy X Treasure & Bond line will roll out to 52 Nordstrom doors across the U.S. and Canada, as well as Nordstrom.com on Sept. 25. Comprising 30 ready-to-wear styles, including shoes and accessories codesigned by Charnas, prices start at $49 for a T-shirt and go up to $169 for slouchy, knee-high boots and $199 for a faux shearling jacket.
A landing page teasing the partnership went live today on nordstrom.com, and the 30-year-old influencer, who has hinted at a design collaboration for months without disclosing the retailer she was teaming with, will officially unveil the partnership to her one million Instagram followers.
Like Chiara Ferragni’s Chiara Ferragni Collection footwear, Emily Weiss’ Glossier, Leandra Medine’s MR by Man Repeller shoes, Danielle Bernstein’s Second Skin Overalls and Archive Shoes, Nicolette
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