PARIS — Julia and Sylvia Haghjoo earned a new nickname during Copenhagen Fashion Week last year: “The influencers who walk.”
“I remember a group of influencers coming up to us after a show to ask if we had a car and could share a ride to the next venue,” said Julia Haghjoo, who at 26 is the youngest of the two sisters. “We said we didn’t have one and were planning to walk, but they were welcome to join. They looked at me like I was insane.”
Since becoming full-time influencers 10 years ago, choosing to dedicate their daily lives to photography and art direction for fashion and luxury brands, the Haghjoo sisters have felt a growing unease about the industry in which they’ve chosen to build their careers. Does being an influencer, aka promoting fashion products to a digital audience, still make sense amid growing ecological concerns and interrogations about the effects of consumerism?
It does, according to the sisters. But things need to seriously change — hence the walking.
“It makes no sense to take a car if the show venue is only 10 minutes away,” continued Sylvia, who is 29. “The same thing goes for couriers — why send a pick-up
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