LOS ANGELES — Hermès is no stranger to Los Angeles, but the storied house is set to make its biggest splash yet tonight with its “Dwntwnmen” event.
Held in and around a 60,000-square-foot warehouse on the outskirts of the buzzy downtown Los Angeles Arts District, the event will fete the men’s spring 2017 collections via an outdoor runway show featuring several new-for-L.A. items (including sneakers and T-shirts, natch), and a custom-built environment celebrating color and craftsmanship.
Under the aegis of Hermès men’s artistic director Véronique Nichanian, the “world of Hermès” is brought to life with artwork by British artist Anthony Burrill, who conceived the colorful Dwntwnmen logo and the slogans “I Like It” and “What Is It,” as well as those denoting each area.
Those spaces start with an anthropomorphic photo corner for arrivals — Hermès is not one to splash its logo on any old step-and-repeat — then lead into a street-turned runway flanked by the existing buildings’ graffiti. Notable details include a colored light installation made to decorate the music agency that flanks the runway and custom-painted wooden stools (for 900 seated guests and roughly 300 standing) that match the citron and cobalt of the brand’s logo.
After the show, industrial garage doors
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