RUNWAY TO AISLE: German discount supermarket Lidl said it has teamed with Heidi Klum to create a clothing range that will make its debut later this year.
The model and fashion designer will create a premium collection for the low-price grocery chain that is to “mirror her characteristic style.”
“Lidl is known for making quality products at affordable prices,” said Klum, who wore a plunging Zac Posen jersey gown to Monday night’s CFDA Awards. “I had so much fun designing the pieces in this collection.”
The company disclosed few particulars, but noted that the German-American model’s range would be “high-end but affordable” and sold exclusively at the supermarket. The retailer plans to mount Lidl Fashion Weeks to showcase fashion ranges in-store during the year.
Klum — who celebrated her 44th birthday last week — is a judge on “Project Runway,” “America’s Got Talent” and “Germany’s Next Top Model.” The model has designed for Birkenstock, Jordache, Victoria’s Secret and Mouwad jewelry in the past. Klum is also the creative director and campaign star for New Zealand-based Bendon, which produces Heidi Klum Intimates and Heidi Klum Swim. She also has a line called Heidi by Heidi Klum which is sold at Macy’s.
A former Victoria’s Secret angel,
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