DANCE OFF: A self-proclaimed Anglophile, Gucci’s Alessandro Michele returned to London on Thursday night to celebrate the label’s pre-fall 2017 campaign with i-D magazine.
Called “Soul Scene,” the campaign was met with approval from the industry for its statement on diversity. Launched earlier this month, it features people of color and draws inspiration from Northern Soul, a music and dance movement that developed in northern England in the late Sixties.
Gucci brought the campaign to life by hosting the party in the home of Northern Soul, the historic Mildmay Club in North London, where the campaign was also shot by Glen Luchford. The space, which came complete with a stage with sparkly foil curtains, disco lighting, retro-striped wallpaper and pink bow-engraved walls, transported guests back into the Swinging Sixties.
The dance floor quickly filled up with guests who moved to the beats of Northern Soul, encouraged by ongoing performances from dancers clad in sparkly, colorful Gucci pre-fall outfits.
The event drew a young, alternative crowd of up-and-coming designers, musicians and actors, the kind that grace the pages of i-D. Whether they were dressed in Gucci or not, their flamboyant styles and command of the dance floor fit with the label’s magpie aesthetic.
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