NEW YORK — A virtual trip to the museum is just the start of the new We Wear Culture project by Google Arts & Culture.
Initially started in 2011, Google Arts & Culture has delved into fashion for the first time and has done so with depth, linking more than 180 cultural institutions and museums from 42 countries. Extensively more than an online directory of objects, users can explore Street View experiences, 30,000-plus artifacts, more than 450 exhibitions, four virtual reality experiences, 360-degree behind-the-scenes films of the Costume Institute at the Metropolitan Museum of Art’s Conservation Lab and six Google expeditions. Academics and fashion historians will no doubt be elated by the prospect of such a dizzying amount of information, but We Wear Culture is equally geared for those who know little or nothing about fashion, according to Amit Sood, director of the Google Cultural Institute.
During a preview Tuesday, he said, “Most of this has been taught to us. Google is not a company that is known for fashion. My engineers would strongly agree with that. We wear hoodies and sit in front of our computers. But what we realized was we didn’t want to focus on the object itself but the
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