Ah, memories.
Gap Inc. will launch Archive Reissue — Logo Remix, a collection for men and women that includes T-shirts, sweatshirts and rugby shirts, designed with logos from across the decades of the brand, which will celebrate its 50th anniversary in 2019. Logo Remix will be available at gap.com on Jan. 27 and select Gap stores globally beginning Jan. 29.
A limited-edition Logo Remix capsule featuring 30 one-of-a-kind items, made by deconstructing and reworking vintage Gap logo sweatshirts and T-shirts from the brand’s archives, was assembled by hand at Gap’s New York design studio.
A Logo Remix film is populated by a cast of global talent that’s creating culture on their own terms through music, acting, comedy and activism. “They’re the world’s leading culture remixers,” said Craig Brommers, Gap’s chief marketing officer. “Gap is always one to celebrate and bring culture to the mainstream.”
The group, which includes Awkwafina, Bria Vinaite, Connor Franta, Maya Jama, Metro Boomin, Miles Heizer, Naomi Watanabe, Sabrina Claudio and SZA, will appear in a 30-second version of the film that will air on Sunday during the Grammy Awards.
If the music for the film sounds familiar, it’s Eighties anthem “Hold Me Now,” by the Thompson Twins, remixed by Boomin, who updated the original with his signature 808 beat, making it relevant to today’s hip-hop culture.
Follow WWD on Twitter or become a fan on Facebook.
Read More…