OSMANNORO, Italy — Fulvio Rigoni is unflinching.
His clear ideas about the Salvatore Ferragamo woman’s look secured him the role of women’s ready-to-wear design director at the storied Florence-based house after working with former creative director Massimiliano Giornetti, who exited the company last March. Rigoni joined Ferragamo in September 2015 after runs at Prada, Gucci, Jil Sander and, most recently, Christian Dior, where he designed both rtw and haute couture.
Greeting WWD at Ferragamo’s Osmannoro factory ahead of the fall show, which will take place in Milan on Feb. 26, it is clear that Rigoni is methodical and organized. Notes about the collection are precisely typed up, his mood board on one side, his sketches on another and photographs of the looks neatly divided by categories on a desk.
“I was asking myself about the meaning of beauty and I found the answer in this Serge Lutens image,” said Rigoni, pointing to a TV advertising campaign for Jun Ropé from 1978. “It’s extremely refined, very chic and very rich but also outside the schemes, almost experimental.” The photo shows a veiled woman and a younger man. “Beauty is all of the above for me, far from anything too harmonic and precise in proportions.
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