Foo and Foo, a riff off of designer Elizabeth Hilfiger’s nickname “Foo Foo” (of Little Bunny Foo Foo), isn’t just another streetwear brand. Since launching with buy-now-wear-now T-shirts a year ago, Hilfiger has expanded her line into a full collection of casualwear with intricate and unique details.
Hilfiger emphasized the importance of collaboration and having the clothes be something more for the wearer, stating it’s also “Foo & You.” For instance, mechanical hoodies with pull ties that can be wrapped many ways, whose mechanism is based on a physics formula that a friend illustrated and calculated as cloth colliding with fabric. The hoodies even come with safety manuals. “I nerded out, I got really into Newton’s law,” she stated. Hence a T with a picture of Disneyland, a childhood reference, with bold “Newton’s Law of Foo” text or graphics of signs and co-signs printed on tops. Pierced t-shirts, a logo beret and hoodies with two front pockets, the additional across the breast, also made for fun additions to the playful lineup. Logos were abundant, on trousers or a sweatshirt with a skinny, horizontal logo that paid homage to one of her father, Tommy Hilfiger’s, earlier Tommy Jeans designs. For her first
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