MILAN — Signaling the importance of the Japanese market for Valentino, the Rome-based luxury house will hold a runway show in Tokyo on Nov. 27 to present its men’s and women’s pre-fall 2019 collection. This is the first time the two ready-to-wear divisions will be presented together on the runway and it is the first show the company will hold in Tokyo since the Eighties.
“I have always been fascinated by the Japanese idea of beauty as imperfection and permanent transformations; I think it embodies the modern vision of beauty,” said creative director Pierpaolo Piccioli. “This country has always used tradition as a boost to understand and travel to the future. My intention today is to establish a respectful connection between our two cultures.”
Marking the event, Valentino’s flagship boutique at Ginza Six will be temporarily transformed into a new generation concept store conceived by Piccioli and Sarah Andelman, the former creative director of Colette. The venue will carry unique products conceived especially for the store. There will also be pieces created in collaboration with local artists, artisans and brands. They will be exhibited in a visual display that will be unveiled the day before the show on Nov. 26.
Valentino’s Ginza Six flagship.
courtesy
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