MILAN — The Salvatore Ferragamo group is retracing the late namesake founder’s steps in developing collections with innovative materials.
The Florence-based company is launching a capsule collection made with Orange Fiber and timed to coincide with the 47th edition of Earth Day on April 22. The patented Orange Fiber is the first fabric in the world made with citrus fruits.
Salvatore Ferragamo famously patented procedures to create leather substitutes, uppers in raffia, soles in galalith or glass to cope with wartime restrictions and the shortage of materials.
For this project, the company is using solely sustainable fabrics of natural origin and is the first brand to use the Orange Fiber — a twill that looks and feels like silk.
Ferragamo asked free-hand architect and designer Mario Trimarchi, who won the international design award Compasso d’Oro last year, to create exclusive prints that would have a strong Mediterranean feel in sync with the origins of the fiber. This resulted in designs that echo a metaphysical Sicily, the island’s nature and fruits and drawings of floating clouds and flowers, at times in an abstract version. Ferragamo’s team created a collection of shirts, dresses, trousers and foulards.
A look from the Orange Fiber capsule collection by Salvatore Ferragamo.
Courtesy Image
Orange
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