MILAN — Gosha Rubchinskiy is the next designer to present a collection under the Diesel Red Tag moniker with his project GR-Uniforma. The collection will be unveiled in Venice for the opening of the Art Biennale on May 9 and be presented with an art performance created by the Moscow-based Rubchinskiy.
Last week, WWD reported that the designer is readying a project called GR-Uniforma, due to launch on March 16 in all Dover Street Market stores and the retailer’s web site, according to a manifesto posted on the brand’s site.
“Denim is an important part of the wardrobe of youth today,” said Rubchinskiy. “I remember myself as a teenager in the late Nineties and it was the same. It was the time of Diesel’s first bright and strong advertising campaigns, and the brand’s first shop in Moscow. It was a dream for me to own Diesel denims. Now dreams have come true — I’m more than happy to collaborate with such a great brand!”
The Red Tag x GR-Uniforma collection will be sold exclusively in Dover Street Market stores and through a network of retailers selected by Tomorrow Ltd., the multiservice business accelerator for fashion brands that offers consultancy, sales and distribution, investment,
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