MILAN — “It won’t be about reinventing the brand,” said Lutz Huelle, during his first interview as the newly appointed creative director of Madrid-based luxury label Delpozo. “The most important thing for me is to preserve what made Delpozo so wonderful.”
As WWD exclusively reported last week, Spanish company Grupo Perfumes y Diseño, which has managed Delpozo’s perfume license since 1992 and bought the whole fashion house in 2011, hired the German designer to succeed former creative director Josep Font, who exited the brand in September. Font was tapped in 2012 to revitalize the label, founded by Jesus Delpozo in 1974.
“We are very excited to start this new chapter with Lutz,” said Delpozo general manager Pablo Badia in a telephone interview. “We basically chose him because of his experience and skills, which he demonstrated with his own line.”
A Central Saint Martins graduate, Huelle cut his teeth at Maison Martin Margiela, which he joined in 1995 and where he became responsible for the development of the knitwear and Artisanal lines. In 2000, the German designer established his own brand, called Lutz, which was renamed Lutz Huelle in 2012. A recipient of the prestigious ANDAM Fashion Award in 2001, Huelle, who regularly shows his collection
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