BERLIN — Shop. For a change.
The eco-centric preorder platform Sardin has precisely that in mind. The Berlin/N.Y. start-up, which counts Parley for the Oceans as its primary partner, seeks to address issues such as overproduction, unjust work conditions and polluting practices within the fashion industry, as well as upping the fashion ante in the sustainable apparel market.
Online since September, Sardin has successively featured six exclusive capsules from Elliss, Phipps, 1017 Alyx 95M Visual, E.L.V. Denim, Rex and, most recently, Carcel, for a 30 day pre-order window. These “mindful brands,” as Sardin chief executive officer and founder Rune Orloff calls them, produce only what has been ordered on the site, thereafter shipping the products to customers using environmentally conscious packaging and shipping methods.
With the help of former Selfridge’s Designer Studio buyer Ruth Hickman, the brands spotlighted on Sardin have been chosen from an aesthetic point of view. “I hope we won’t be a sustainable web shop per se, but a place for the coolest brands out there,” Orloff declared. From a commercial standpoint, Sardin only supports and features brands “that take mindful steps in cleaning their supply chains, utilizing sustainable resources and tackling social issues.”
First up was London-based Elliss, whose designer Elliss
Follow WWD on Twitter or become a fan on Facebook.
Read More…