GIVING THANKS: For Giving Tuesday, the nonprofit Dress for Success has rounded up some designer and apparel companies like Bruno Magli, Altuzarra and Project Gravitas to promote its worldwide work.
Committed to helping women reach economic independence, the group has created the #DFSPowerPiece social media campaign and microsite to encourage donations. In addition to the aforementioned three brands, Christian Dior Makeup, Peruvian Connection, Rent the Runway, Sorel and Wander Beauty are involved in this year’s effort. Each is selling an item for the initiative where some of the proceeds will benefit Dress For Success. Magli’s selection is the Gala sued pump, Altuzarra’s pick is the Pencil Skirt and Christian Dior Makeup’s choice is the Ultra Rouge 999 Lipstick.
In years past, the group marked the annual post-Thanksgiving event as “Giving Shoesday,” where people were encouraged to donate shoes to the organization. Chied executive officer Joi Gordon said that this is the first time the group is working with multiple brands that will have dedicated items to help ring up sales for Dress For Success. Some of the participating brands are regular donors to DFS.
“This will obviously be driven by not only the brands, but also our database and social media. We’re excited
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