Moviegoers will get their first chance to see “Cars 3” when it hits theaters on June 16, but they can start buying apparel and accessories June 9.
In one of its more unusual collaborations, Disney has partnered with Sportie LA to open a pop-up shop adjacent to the retailer’s main store on Melrose Avenue. Running through Father’s Day June 18, the Sportie LA x Cars 3 “Fashion Pit Stop” will feature products from Cars 3 x Nascar collection by Fanatics, Illest, LA Rocks, Members Only, New Balance, Sphero, Pop Shoes, NCLA, Ipanema and Richer Poorer.
Josh Silverman, executive vice president of global licensing for Disney Consumer Products International, said the retailer aesthetic was a good fit and offered a gateway to a generation of fans who grew up watching “Cars” — both children and adults. “Sportie LA is an L.A. institution, they’re well-known sneaker heads for their on-trend offerings. They’re very much at the genesis of the hip culture,” he said.
Despite a reported $56.6 billion in 2016 consumer product sales, senior brass is counting on Disney Pixar’s “Cars 3” to help ramp up fiscal-year 2017 business. In a second-quarter earnings call last month, Disney’s senior executive vice president and chief financial officer
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