SHANGHAI – A former aircraft hangar in Shanghai’s West Bund arts district was given a glamorous blue-and-white makeover to celebrate 70 years of Dior on Saturday evening.
More than 500 guests joined Dior’s artistic director Maria Grazia Chiuri and a slew of Chinese celebrities and influencers — including Angelababy, who boasts 81.6 million followers on Weibo and was tapped to be a Dior ambassador in April — for the launch of “I Feel Blue,” a three-part exhibition that will show over only two days in Shanghai.
As well as a display of a dozen pieces from Dior’s archives, sourced from the brand’s seminal 1947 to 1957 period and designed by Christian Dior himself, and a display of porcelain Lady Dior bags in various shades of blue created by Chinese contemporary artist Liu Jianhua, a big screen video projection of Chiuri’s latest ready-to-wear collection for the brand was shown.
Prior to the event, Dior chief executive officer Sidney Toledano told WWD the French luxury house is continuing to build on its consistent performance in the Chinese market.
“I don’t give numbers but business is going very well. We have been doing well since we started here and we are improving on improvements,” Toledano said.
“With the
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