NO MORE BRICKS IN THE WALL: Diesel launched its ad campaign for spring with a timely message, comprising images and a short film by David LaChapelle that pay tribute to inclusion, love, diversity and fraternity.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explained artistic director Nicola Formichetti. “Love and togetherness are crucial in creating a society we all want to live in, and the future we all deserve. We started working on this campaign last summer. We took a look at the world and we thought: The world doesn’t look very good right now, it doesn’t look very Diesel at the moment and at Diesel, we have a strong position against hate and for positivity and inclusivity and diversity, and more than ever we want the world to know that love and togetherness are crucial in creating a society we all want to live in, and the future we all deserve. And it’s nothing new for us at Diesel; the brand has been commenting on society and culture since the early Nineties.”
In the video, flowers are thrown from one side to the other of a wall lined with barbed
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