Derek Lam has found a new home.
Public Clothing Company has acquired the brand and installed the designer as chief creative officer of its new Derek Lam business.
Lam sees opportunities to grow Derek Lam 10 Crosby at Public, which pivoted from its roots as a private-label business to become a multifaceted platform that supports a range of fashion and accessories brands such as ATM Anthony Thomas Melillo and NOS — No Off Season active wear.
“We want to grow it in a sustainable manner,” said Dan Shamdasani, founder and chief executive officer of Public. “Derek has been in fashion for a while and understands his customer very well. The brand will be on a growth path and we are going to be investing in the brand.”
Lam told WWD in an exclusive interview on Thursday: “Dan and his team have a tremendous opportunity to grow the branded business, both geographically and with new product categories. There’s a huge opportunity in international that has essentially been untapped.
“The nice thing about our business is, when you see what’s happening in Wuhan [China, where the disruptive and dangerous coronavirus was first identified], the way we set up 10 Crosby, with pillars based in the U.S., is
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