LONDON — Hussein Chalayan is looking to woo a new and younger audience with the launch of a stand-alone denim line for fall. The focus is on tailored, timeless styles and silhouettes inspired by the designer’s archive — and his more recent runway designs.
“There are so many ideas that I can represent in denim,” the designer said in an interview, adding that he was looking forward to “reconnecting” with certain pieces in his archive.
He also emphasized the new collection would have its own identity, and is not meant to be an add-on to his main line, which has featured denim over the past 22 years. “It’s younger than the main line — although anyone can wear certain pieces — it’s just a different thing.”
Colors include rich, dark blue, black and gray in various thicknesses. Some pieces are constructed with heavier and lighter denims blended in the same garment. Knit and jersey separates also form part of the collection.
The items all come with a signature paper label. The paper, stitched onto openings or pockets, is perforated, and can be left intact or torn, depending on the look the customer wants. Chalayan said the paper label makes every piece unique, and plays to his obsession with packaging and the idea
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