LENDRUM’S NEXT COURSE: Dean & DeLuca has named Laura Lendrum president of Dean & DeLuca markets and global retail.
In her most recent post as president at Ralph Lauren Corp., she was responsible for the group’s luxury, Polo, RRL, Denim & Supply and children’s stores. With more than 20 years of experience in the luxury, retail, wholesale and e-commerce sector, she has also worked for Gucci America and Yves Saint Laurent.
She joins the gourmand-seeking company at a time when it is broadening its reach and trying new concepts. Lendrum’s marching orders are to shape Dean & DeLuca’s brand vision and identity, overseeing strategic direction, management and execution of domestic and global retail markets. Digital will be a key piece of that strategy, including its web site, social media channels and apps. Building Dean & DeLuca’s private-label offerings — as the company did with distribution in Brown Thomas in Dublin — will be another focus. Expanding the culinary brand in other cities across the U.S. is another priority.
“Similar to luxury fashion retail, Dean & DeLuca sets the highest standard by offering its customers unique and diverse products,” Lendrum said.
Architect Ole Scheeren is fine-tuning a more interactive fast-food café where chefs will prepare orders on
Follow WWD on Twitter or become a fan on Facebook.
Read More…