CLUB KIDS: David Beckham hosted a party on Wednesday night to mark the launch of his new men’s grooming brand, House 99. Hosted in London’s warehouse club Electrower, the evening featured performances by Loyle Carner and DJ sets from Nick Grimshaw and Josh Ludlow.
Grimshaw, who arrived with his trademark quiff, said he was eager to try some of Beckham’s new products. “He just looks good, doesn’t he? He is one of those people who you can’t fathom why or what makes them incredible. Maybe with this launch, I can get some of that,” the BBC presenter said.
Regarding his playlist for the night, Grimshaw said he had free rein. “I asked if there were any special requests, but David said he trusts me.” His picks included Donna Summer’s disco hit “I Feel Love” and British Grime anthem “It Ain’t Safe” by Skepta.
Of the brand he created with L’Oréal, Beckham said: “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look.” One of the brand’s catchphrases, ”Welcome to your new look” appeared in colossal neon letters on a wall.
The world of experimental hairstyles and changing looks
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