NEW PLATFORM: Curated Crowd has launched a crowdfunding and e-commerce platform for emerging designers, WWD has learned.
The concept was led by chief executive officer and cofounder Ada Yi Zhao and Kristina Kuzmina, who believed that there was another avenue for new labels to launch globally. The platform, which offers e-commerce, will launch brands including Poan, Ksenevich Millinery, JN by JN Llovet, LubiMenya and Naked Bruce.
“[Digitization] and technology are transforming almost every single industry today, from financial to medical industries,” said Zhao. “Yes, the fashion industry as one of the most influential ones in the world is struggling to cope with such changes. Curated Crowd was born to maximize the power of [digitization] and to empower the two key players in the fashion ecosystem: designers and consumers. The idea is cut out the traditional middleman to enable designers with authentic brand stories to connect with their fashion consumer patrons directly.
“Curated Crowd is looking to be the next disruptor of the fashion-tech industry, following great examples such as Net-a-porter and FarFetch,” added Zhao. “The business is determined to address the significant inefficiencies in the traditional fashion supply chain and bring back the long-lost authentic conversations between designers and patrons, with the power
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