COPENHAGEN — The appeal of the Copenhagen fashion girl, often found riding a colorful bicycle and sporting pearl-encrusted hair clips, is here to stay.
Apart from charming the world with their flair for candy colors, cozy decorating and quirky accessories, the Danes mean business: Pioneers in the contemporary category, they’re experts at offering trendy, fuss-free pieces at what they refer to as “honest price points.” Now, they are ready to shift up a gear.
Everyone from Ganni, Copenhagen’s breakout label, to newcomers such as the outerwear brand Stand and Instagram hit Rotate are in the process of expanding their retail footprints across Europe and the U.S. Some are broadening their ranges to include accessories.
They want to do it all with a conscience.
Sustainability in Denmark is less marketing ploy and more a way of life, so when Copenhagen Fashion Week’s newly appointed chief executive officer Cecilie Thorsmark laid out her ambitious plan of turning the three-day showcase into the most sustainable international fashion week, she found that local and international brands were quick to align with her mission.
British label Mother of Pearl opened Copenhagen Fashion Week, which ran from Jan. 29 to Feb. 1, with an intimate presentation of its seasonless, sustainably made
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