SHANGHAI — As far as bygone New York City eras go, the Seventies with its disco balls and grungy graffiti-splattered walls is one of the most fondly remembered — and it was this slice of life that Coach re-created at the West Bund Art Center, parking vintage Mustang replicas beside the runway and blaring police sirens and hip-hop beats.
Actress and Coach campaign face Chloë Grace Moretz came to hang out, as well as Ji Soo and Rosé, band members from the K-pop group Blackpink. Hannah Quinlivan, the model and wife to Taiwanese superstar Jay Chou, also came to view the dual-gender collection, which featured varying handkerchief hemlines and a more colorful palette than seen in the past two seasons. The show contained only small bags, perfect for the wallet-less China WeChat generation.
With so much tense talk between U.S. and China over trade the past few months — the two sides only last week came to a temporary tariffs truce — a Shanghai show from a New York house acted, if only in its own small way, as counterpoint.
For Coach, the motivation to hold the show was its 15th anniversary in China, a country which now figures as its second-largest market after North America.
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