CHROME FINISHES: Twenty-one years after Chrome Hearts opened its first New York store on the Upper East Side, the Los Angeles brand has found a more spacious downtown one.
While its three-story Upper East Side townhouse is now a Madison Avenue fixture, the West Village location is a new attraction in a neighborhood where a flurry of specialty stores have exited in recent weeks. The 16,000-square-foot location offers an assortment of customized furniture, pairing ebony wood with metal and leather. Visitors will find a spiral staircase to a showroom that spotlights the various lifestyles to which Chrome Hearts caters. From custom garage aspects to a sports corner, there will also be Baccarat chandeliers and a Chrome Hearts-adorned chef’s kitchen.
Chrome Hearts executives plan to make the space ever-changing. For the opening, executives decided on a bean bag chair room, a 14-seat dinner table, a 13-foot stuffed leather dinosaur with sterling spikes and a 150-pound chainmaille American flag with pavé diamonds and engraved with the Pledge of Allegiance. Shoppers will also find the company’s more classic items and accessories.
A select assortment of Bella Hadid’s capsule collection with Chrome Hearts, which was previewed at the Chrome Hearts store in Paris last month, can be found
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