MILAN – “It’s going to be full of surprises,” Livia Firth teased on Wednesday, speaking of the upcoming second edition of the Green Carpet Fashion Awards, Italia event, which will close Milan Fashion Week on Sept. 23.
That said, Firth, founder of Eco-Age, and Carlo Capasa, president of the Italian Camera Nazionale della Moda, did reveal that Cate Blanchett, Julianne Moore, Cindy Crawford, Armie Hammer as well as Colin Firth will attend the event at the La Scala theater. This is not a superficial step for them, contended Firth. “They come because they believe in it, and by being here they give an important message.”
The press conference to discuss the next edition of the awards was held at La Scala and the square in front of the theater already showed some signs of the green backdrop organizers are setting up for the event, with an installation overseen by Vogue International editor at large Hamish Bowles.
The square in front of La Scala and the event’s installation.
Courtesy Image
Fourteen awards that will “recognize the value of craftsmanship and the human hand” will be handed out that evening, said Firth.
“Each winner proves how the pipeline can be improved in a more respectful way, showing how
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