Parka specialist Canada Goose will start retailing its first knitwear collection today — a new category for the 60-year-old Toronto-based firm.
The 15 styles include women’s and men’s mid- and heavyweight knits, made from merino wool, along with knitwear that combines merino wool with down.
“When you think of us, you usually think of deep cold. The inspiration for this was drawn from the damp that’s in the West Coast. Many of our styles actually have names that are drawn from British Columbia,” said Jackie Poriadjian-Asch, chief marketing officer of Canada Goose. “We were inspired by ‘hoodie culture’ and that bone-chilling cold you get, and the need to stay dry and protected.”
In developing the knitwear collection, the company used thermal mapping, which weaves different stitch patterns to regulate body temperature and increase comfort, warmth and breathability — a feature used in making the brand’s down-filled jackets.
“We are really bringing the iconic pieces you’ve come to love from Canada Goose, but giving it a spin in knitwear that you probably haven’t seen before,” Poriadjian-Asch added, noting sizes include slim, regular and oversize fits. Soft mid-weights retail for $295; chunky heavier-gauges start at $395 and HyBridge knits incorporating down start at $595 and go
Follow WWD on Twitter or become a fan on Facebook.
Read More…